Product responsibility

We have a strong sense of responsibility and distinguish between product responsibility, quality and responsible production, circularity.

Firstly, we strive for excellence in quality and product safety for all products of Holland Malt. As part of the food sector, we are fully aware of our highest responsibility and naturally, we have been HACCP certified for almost 20 years. Quality is our license to operate and our mission and as such an intrinsic and integrated part of our business. So we stick to our motto: your quality in our hands. We have always been outstanding in quality and food safety in the past, and we will continue to do so in the future.

Secondly, we strive for circularity in our business:

  • Ensuring local sourcing of sustainably produced barley;
  • Using crop types that have the best environmental performance;
  • Optimising efficiency with energy and water;
  • Looking for high-value upcycling of our co-products and waste;
  • Decarbonising our production process; and

All these steps together ensure that our business growth decouples from the usage of natural resources and we move towards a circular ‘waste free’ business. This is where we want to be in the future, we are committed to operate 50% circular in 2025 and 100% by 2030.

See our 2020 CSR report for all our initiatives and 2020 performance on product responsibility.

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